Crafting Your Personal Brand

Personal Branding as an Output instead of Input

a. Often people tend to think that your personal brand is only an ingredient to success, but it often can be an output of hard work and adding value for the people you work with

Authenticity is Key

a. Everyone has pillars in their life: Family, friends, career, health, and more. None of those things are going to be balanced at the same time, but being authentic and transparent about managing those aspects of your life can make you more relatable and thus make your brand stronger

b. Research shows that having slow-motion multitasking, working on multiple projects both inside or outside of work at once, makes you happier in life overall. So don’t be afraid to follow the passion projects you have outside of work

Adding Value to building your brand

a. Your brand is a collection of wins that are rooted in our ability to add value. Think of it as compounding interest — the more you add value and achieve those wins, your brand starts to build on itself over time 

b. We all have a boss, so take the time to see what that person needs in order to do their job well. Once you are able to add value in those respects, it will go a long way in building your brand at your workplace

Keren’s Advice for Best Practices

a. Accuracy and Punctuality: Get your work done, and get it done well

b. Networking: Make the time to network, and add value while networking

c. Practice: Always rehearse any presentation, no matter how formal or informal the opportunity. Try looking at your audience 80% of the time, and 20% of the time looking at notes

d. Competitive Advantage: Always bring your competitive advantage to work, It will help build your performance and overall brand